For 10 years I have worked hard to attain my own shop, while fighting the unfortunate, stigma that surrounds the beauty industry. I wanted to show people that making your personal beauty a priority isn’t superficial or vain. The wonderful feeling you get from looking and feeling beautiful translates into everything you do in life.  Everyone deserves to feel special and I am honored that I get to help people attain that. I want everyone to know that it is alright for you to think about yourself. As a working mother, I understand how difficult it can be to do this when there are so many other priorities in life. This is why I opened “Pretty Little SecretsTM", a studio that is designed to help our clients see the true potential of their natural beauty. When leaving the shop, I want our customers to feel special. They deserve it.


Long before I was known for her talent in the lash and brow industry as a young girl all I loved was music, beauty products, and especially strip lashes. 

  One of my first experiences with wearing false lashes was for my 8th grade graduation. I went to the local drug storet, bought a pair, not realizing there was more than one kind, then attempted to glue the strip lash on without any success, it was so hard. 

  At such a young age, I saw how hard it was to master the craft of putting on these false lashes. After being in the lash industry over 10 years, I opened Pretty Little Secret lash and brow bar in Toronto. At the time I had already been a leader in the beauty industry, also working with other well-known professionals in the lash and brow world. 

Pretty Little Secrets Beauty was designed as a beauty hub for all who love everything lashes and brows. From affordable strip lashes, and innovative lash adhesive pens to the best brow products that help mold, tame and grow brows. 

Pretty Little Secrets Beauty products are designed to make everyone feel amazing about their lashes and brows. Most importantly these products are meant to enhance what you were born with.    

In early 2020 COVID –19 brought countries to a standstill.  While stuck at home with no means to having eyelash extensions, I dreaded putting on those strip lashes from 8th grade again. So, I created my own product line of everything a person needs to enhance thier lashes and brows on their own. Here you’ll find all your “pretty little secrets” for your lashes and brows. Having an award-winning business, and recognized as Ontario’s best brow bar 2019, Prestige Caadian Salon in 2020 and Top Choice Lash Bar in 2021 it was time to launch the best beauty products to make everyone’s beauty experience more enjoyable! Beauty made simple by her for you.

“Eyelashes and eyebrows are the first thing someone sees and they should always look polished. We live in a world now where with a mask on all you see are our eyes. To me, the lashes and brows should always be naturally enhanced”. 

I want everyone to smile with your eyes.

- XOX Dianne